Ally Financial launched a campaign of initiatives yesterday to provide digital support for struggling dealerships nationwide, according to a company statement.
The roster of programs includes a catalog of free social media templates for email, Facebook and Instagram to reconnect with consumers, virtual classes for employees and F&I product descriptions — complete with digital brochures and walkthrough videos for customers.
Consumer and dealership support programs has been Ally’s focus since the start of the pandemic and this new package “was a natural evolution,” said Kathleen Ruble, the executive director of the company’s auto marketing team.
On top of strategic initiatives, the auto lender is extending its social platforms and offering to highlight any dealership charitable endeavors. Ally will also make donations to local community food resources, on behalf of dealerships. These can take place as lump sums, a virtual test drive or as part of a food drive, according to the statement.
“From a social perspective, we’re able to showcase those efforts and show the great things dealers are doing and we’re continuing to look for those positive stories that we can share,” Ruble said.
Finally, Ally also designed a kit to help spread the word to customers that dealerships are reopening with a focus on sanitary precautions. The package will include six-feet-apart decals, sanitizing wipes and individually wrapped pens for customers.
Original published on Auto Finance News